Welcome to the Think Smart Marketing newsletter, where we try and put some common sense around marketing issues.
Life in general is getting tougher and the business world is no exception. With the credit strain very much in evidence this side of the Atlantic, we offer a practical approach to how you can stay ahead of the competition and ensure you remain there when things have levelled off.
We also hear from our Customer Experience expert, Brian Hadfield, on the ‘Language of Success’, a must-read for anyone in marketing as we all know that ‘words speak volumes’.
Thanks for reading. We always welcome your feedback, so feel free to tell us what you think.
Best regards
Owen Ashby
Think Smart Marketing - Director
In this issue:
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Squeeze, crunch…crash, burn? Even if you don’t believe that times are getting tougher, the chances are your customers do. At times like this you can carry on doing what you always do, or take the opportunity to focus on what really matters to ensure it will see you through a rough patch and bring you out on top. Here we suggest ten things you can do now to stay ahead of the competition. Click here >> |
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One-to-One: B2B Personalisation Personalisation goes beyond using someone’s name in an email. It’s time to have a real one-to-one conversation with your customers - how best to nurture the relationships with each customer? Click here >> |
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Principles or Plastic Surgery? We all know the principles of losing weight and staying healthy – for many organisations marketing is exactly the same. They know that successful marketing is about sticking to and maintaining an ongoing routine - but how many actually do it? Click here >> |
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How Green is your Marketing? Today you can’t move for green rhetoric, wafer thin “corporate statements” and what one political commentator brilliantly called “green wash”. Beyond all the noise, the hyperbole and the green arrow logos is there really an argument for an environmentally friendly marketing plan? Click here >> |
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