Are there any upsides in a global economic down-turn?
In this edition we look at what, as sales and marketing organisations, we can learn from world-renowned investor Warren Buffett.
We explore what you can do today to capture market share and how to reap the rewards that follow as the markets recover.
We look at how to target with pin point accuracy and how Account Based Marketing techniques are proving to be the common sense approach to delivering ROI back to the business. And finally we introduce the first in a series of articles from our Customer Experience expert, Brian Hadfield.
As ever we’re here to help. If you’d like to discuss these, or any other issues affecting your business, do get in touch.
Thanks and regards
Owen Ashby
Think Smart Marketing - Director
Are you focused enough? Profit more with Account-Based Marketing.
Forget scatter-gun marketing. Investment in bespoke, targeted campaigns helps build strong relationships and addresses the real needs of those must win accounts, for better long-term results.
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Economic Downturn: A chance to gain market share?
The FT and New York Times see an economic downturn on the horizon. Should you reduce your sales and marketing spend, or seize the opportunity to gain market share?
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Brian Hadfield, global business leader, expert in organisational transformation and the driving force behind the annual Customer Experience Awards, sponsored by The Sunday Times, presents the first in a series of short insight articles into the emerging area of Customer Experience.
The single most important element an organisation can deliver is a series of consistently positive customer experiences. How best, then, to ensure the customer spends their money with you?
Click here »
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