Espresso Microsite - Version 2 - June 09


	Stop Selling » What can B2B Learn from Consumer Brands? » Going Stateside? » Think Smart – Smart Thinking – don’t take our word for it... »

Focusing on the right stuff is key to business success, especially now. For some time we have all been examining (or should have been!) every element of our businesses to make sure we are doing all we can to look after our customers and sell and deliver our services or products as effectively and efficiently as possible.

We believe recessions are a huge opportunity; many of the most recognised brands and successful businesses today were born out of the very same challenging economic climate we are experiencing right now. We believe that to thrive and grow in such an environment you need to think about what you do a little differently and at Think Smart we do just that.

In this edition we focus on winning business by not selling and we take a revealing look at what b2b could learn from b2c. Our US based Strategic Directors reckon that if you plan to enter their market place, now is a great time.

...and finally, we’ve taken a bit of our own medicine. Instead of approaching some 'worthy' marketing guru organisation for validation, we approached Bloor, an independent analyst group to assess our unique approach to see if we are 'fit for purpose' for the sector they serve. Enjoy this edition and let me know if you think we can help you.

Regards

Owen

Case Study
Want results 10 times higher than anything you’ve tried before?

Find out how smart, innovative thinking always delivers...read our latest case study.
Click here >>

		Stop Selling! If you want to grow your new business pipeline, you have to stop selling. The days of door knocking, tricky closes and confusing the buyer with technology are very much over. How many organisations have really got to grips with that today? Those who have are seeing significant returns, those who haven’t are struggling... (Relevant to all organisations but originally written for IT service industry) Find out more.

		What can B2B Learn from Consumer Brands? All great brands add meaning and importantly value, beyond the rational, to the products and services with which they are associated. Put simply, a b2b brand should be no different to a consumer facing brand in terms of the rigour with which it is constructed and the passion and dedication required to nurture it to success and profit. Find out more.

		Going Stateside? Is now a good time to explore branching out into the US? The barriers to entering the US marketing are definitely lower that they’ve ever been before. Many organisations are looking to explore the possibilities, reduce the risk and increase the chances of success. To assist, we’ve taken our proven Think Smart Model Stateside! Our two Strategic Directors, Joan Spindel and Mike Sauber set out just what they can do to help here. Find out more.

		Think Smart – Smart Thinking – don’t take our word for it… You’ll have noticed by now that we don’t much care for industry awards and accolades. Our clients tend to value the opinion of their own peers and their own industry analysts. So, we asked one of them (Bloor Research - an independent analyst) to assess our unique approach to see if they felt we were 'fit for purpose' for the sector they serve. Given that they spend their days digging into the truth and detail you might consider that was very brave for a marketing organistion..!? See their independent analysis of our approach here… Find out more.