US Market Development Services

Thinking about entering the US market, or expanding your presence there? We can help you Think Smart.

There’s no question the US marketplace offers significant opportunity for companies seeking to tap into its formidable spending power. But, entering the US also presents its own set of challenges. What works in your home market may not work abroad.

A carefully crafted marketing programme, tuned to the nuances of the US market, will help you gain a full return on your investment. Think Smart Marketing can offer you the best of both worlds. Our local consultants can create a baseline profile that characterises your core business strategy, value proposition, and current market development tactics. With that as a reference point, our US-based staff help you craft an entry strategy, marketing programme and communications approach that ensures a successful business expansion.

In short, we’ll translate your enterprise’s core promise of value into local currency that pays dividends many times over.

Consider these essential services from Think Smart for your US market entry:

Strategic Marketing
• Customer insight, market segmentation and targeting
• Competitive assessment and positioning
• Localised value proposition and messaging
• Rollout planning

Sales and Partnership Programmes
• Sales programme design and implementation
• Strategic partner identification and relationship development programme
• Channel programme design and implementation
• Sales enablement – selling tools and skill building
• Account-based business planning
• Proposal support

Market Influencer Programme
• Industry analyst programme development and implementation
• Public Relations, including traditional and digital media outlets

Product Marketing
• Portfolio analysis and optimisation of offering mix for local markets
• New product ideation and opportunity assessment
• New product launch design and implementation
• Pricing analysis and strategies

Market Communications
• Demand generation programmes
• Content development for whitepapers, newsletters, collateral, sales presentations and on-line channels
• Website design and development
• Thought leadership programmes
• Social media marketing
• Event strategies and speakers bureaus

Why Think Smart for US Market Entry?

Think Smart’s US-based marketing experts know the local and global markets well. Our team has the battle-tested capabilities to accelerate the velocity and success of your US market entry or expansion. They have implemented global product and service roll-outs, built and managed multi-national teams, developed new channels and strategic alliances, and implemented relevant and compelling communications programmes. And like everyone at Think Smart, they combine practical experience with insightful strategic thinking. So, before you consider you next move in the US market, consider Think Smart Marketing.



Contact Think Smart Marketing.