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Does this sound like you?

“Of course I want my marketing to work to a clear and sensible plan across the year. And I want to see that I’m delivering both tactically and strategically as well as building solid foundations for the long term.

And whilst I’d like visibility of a twelve month plan, I’m only prepared to commit to 3 months of the plan at a time. That means I’m always in control of my spend. The result – a best practice holistic plan for the year and a pragmatic way of paying for it.

An approach like that would be easy to add into my overall marketing activity and no problem to justify financially or strategically.

If I already have an in-house team or expertise, then I want a partner who can truly complement the team to add real value, and if I haven’t, I want someone prepared to take some ownership, provide some guidance and put some skin in the game”.

Senior Marketing Decision Maker in a Company just like yours


Achieving your objectives - Exceeding your expectations

Strikes a chord? Whilst this is of course a fictional wish list, it reflects the concerns we hear from our customers almost on a daily basis and our own experience from many years filling those same shoes as senior marketing decision makers. We’ve all wrestled with competing demands on our time, our budget and our resources and at the same time have had to fend off approaches from agencies keen to sell us a brochure, telemarketing campaign, website, or email activity. And all too often they’ve not had the slightest clue about any of the issues and challenges we’re really facing each and every day.

At Think Smart Marketing, we work alongside our clients to help them achieve their objectives, typically things like:

• Filling the sales pipeline with qualified opportunities
• Building customer intimacy
• Maintaining the dialogue with new and prospective customers
• Opening new markets and launching new products
• Gaining rapid and in depth marketing intelligence
• Embracing new and emerging technologies for tangible return
• Generating collateral that supports and drives the sales process
• Raising the profile and the stature of marketing within the organisation

We bring our breadth and depth of proven experience to support our customers and their teams to deliver cost effective, integrated and successful marketing approaches.

Our investment is in providing an overarching plan across the marketing year to our customers, showing clearly which activities will deliver tactical returns, which will drive the business forward strategically and which will support the overall brand by building the foundations.

By detailing the cost for these activities by month and by quarter against the agreed plan, our customers benefit from only being charged for what is actually delivered each month.

Seems like a plan?

So why not get in touch, call us in and let us take a look at the challenges you’re dealing with. We’ll come back with some costed ideas and approaches for you to consider. What have you got to lose?

call us on 01525 288828 or email us.





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