Have all the experts now left the building?

It seems that more and more organisations are deciding they can now “do without”. They can do without large marketing departments, teams of; project, product and programme managers, channel managers, strategists, heads of verticals and the layers of dedicated people who just “do” the marketing.

For those making the undeniably tough decision to “downsize” it’s a bitter pill to swallow. They know that it may well, for a time at least, ease the burden on the business financially, but the initial sense of respite will be swiftly followed by the cold wind of realization that actually promoting the business, finding, winning and even keeping the all important customers, actually took a lot of people and most importantly a lot of experience which has just walked right out the door.

Clearly there will have been a percentage of the people lost that the company can well do without, but in this uniquely challenging environment organisations have also to lose trusted, valued and hugely experienced individuals too.

What then of tomorrow? Now that we’ve all cut and cut ‘till we can cut no more, who then will these organisations turn to and trust, to ramp up the sales effort, to find and win the prized new business and this time to do it without re-creating the unwieldy overhead it had before all this began?

It’s just as well there are companies like Think Smart Marketing then. Companies owned, staffed and run by all the kind of people you wished you’d never let go; the kind of people who know exactly how to turn strategy into execution and how to ensure that execution delivers, continually and profitably.

Perhaps this time round, once the dust has settled and the hatchet is back in its box for the time being at least, companies will think twice before re-building that internal overhead and the layers upon layers of people “who do” or did and will seek instead to work in a different and more cost effective way, with those with the real experience to enable them to get to market, to build and maintain a robust and sustainable position and to deliver marketing that really delivers value to the bottom line.

Perhaps this time round organisations will think a harder and a little smarter.

Think Smart Marketing.

Think Smart Marketing provides a range of “smart sourcing” options to enable you to get back to the business of profitable and sustainable growth.

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